CONTENT
Short-form content creator and strategist. I've built campaigns for Suno, August AI, Orchid AI, Unseen Creative and emerging AI brands, from script to final edit. Over 5+ million lifetime views across channels.
YEAR: 2024 - Current
KELLY IRIONDOFULL STACK MARKETER
I moved from Spain to the US to chase music. I found content & marketing instead, and it turned out to be the better addiction.
I became obsessed with the details of what makes a campaign grow, and that obsession followed me from music into tech and AI. Somewhere along the way I started building my own audience too, proof I don't just study growth, I live it.
CONTENT CREATION - GROWTH - MARKETING CONTENT CREATION - GROWTH - MARKETING
NUMBERS THAT MOVE
756%
YoY sales growth generated for a 30+ producer roster, built through paid media, email marketing, and social media strategy at Sony Music Publishing.
YEAR: 2024-2025
Behind the Work
Seth Mosely is Sony's highest-selling producer on BeatStars, a platform I managed the account for in its entirety. Off the back of that success, we ran a beat contest out of Sony's studios in partnership with BeatStars: producers competed for a chance to fly out, work in-studio with Seth, and record original songs together. Seth was selected from a pool of hundreds of thousands of producers on the platform.
WRITING
THINGS I'VE BUILT
2026
SplitSafe
Built a music rights documentation app from idea to launch. Handles splits, collaborators, contracts, audio files, and auto-generates split sheets with integrated e-signature for all parties. Currently at 20 users and growing. Built entirely solo: ideation, full-stack development, design, backend, and marketing.
2026
Sema
Built and scaled a creator program from zero, recruiting creators and designing the full program framework. Generated 400K+ views and drove 700+ paying users to the platform in under two months. SEMA is an all-in-one cold outreach platform.